COOKING WITH HJ - THE SHOW
Cooking With HJ follows Heather Johnston in a series of 13 half hours as she explores recipes, wines, and regional foodways in her hometown of Brooklyn NY. From basic techniques like roasting and braising, to focusing on cusines like Spain, Italy, and the Caribbean, to tasting affordable local wines from New York's North Fork and elsewhere, each episode of Cooking With HJ has many fun ideas and easy techniques for the home chef. More than 2,000,000 viewers have helped Heather with questions, comments, and feedback in the development of the source material for this show.
HEATHER JOHNSTON - THE HOST
After being trained at the French Culinary Institute and IWC/London Wine and Spirits Education Trust, and gaining recipe testing and development experience at Saveur and Essence, Heather launched her food and wine video site, SoGood.TV, and popular YouTube Channel in 2006. Featured in USA Today in 2009 as one of the Top Five Video Chefs to Watch, a finalist in YouTube's 2010 Next Food Network Star, and a member of the Only The Blog Knows Brooklyn Top 100, Heather has taken her fun, common sense approach to home cooking to many new locations and featuring new guests for Cooking With HJ.
THE BROADCAST
Cooking With HJ begins airing on Tuesday mornings at 11AM beginning March 29th, on Brooklyn's Public Access Cable Channel, BCAT. New, original segments of the show will also be featured on her blog, SoGood.TV and the Cooking With HJ YouTube Partner Channel.
Episodes include: Comfort Food, Seafood, Grilling, Italy, Spain, France, Caribbean, Holidays, Entertaining, Quick and Light Dinners, and many more.
See the Show Index for more details.
APPEARING IN THE PROGRAM AS A GUEST OR LOCATION
Cooking With HJ is currently filming, largely in Brooklyn, at a number of store and restaurant locations. Cooking With HJ does not review or endorse restaurants or merchants, and does not accept discounts or free goods or services in exchange for being featured on the program. Cooking With HJ follows all rules both for broadcast and online, with regard to disclosure of any prior relationships with entities and/or featured guests.
Guests on the show must sign a release agreeing to broadcast of their appearance and acknowledgement of the public television appearance guidelines.
SPONSORSHIP AND ADVERTISING OPPORTUNITIES
Public Access is part of the national public television system and follows the same rules for sponsorships. By now, the sponsor cards on national public television shows are quite familiar to most television viewers: a company's brand, product, and value proposition are displayed during an 8 second "sponsor card" at the beginning and end of each show, with a "This show is made possible by support from" statement framing its appearance. Each episode of Cooking With HJ can contain up to four sponsor cards. Note that these are not commercials and cannot contain a "call to action" or endorsement.
BCAT reaches 500,000 Brooklyn households as well as all subscribers of Verizon FIOS citywide, and broadcasts a dynamic line up of programs focusing on Brooklyn politics, entertainment, and culture, as well as viewer submitted programs. Cooking With HJ is the only cooking show currently airing on BCAT.
During the run of the original series Cooking With HJ, Heather's Blog SoGood.TV will also contain banner ads from the show sponsors on the home, video, and recipe pages. These banners are advertisements and will link to the sponsor's designated landing page or site.
Learn more about sponsorship rates and opportunities here.
